Fordham Forward is a community-centered initiative focused on enhancing the future of the Fordham area in the Bronx. We collaborated closely with the Fordham Forward team to design a series of eye-catching promotional products for distribution at their community events. Together, we developed a range of marketing collateral, including banners, postcards, folders, bags, wristbands, pens, and stickers.

To ensure the designs aligned with the brand’s identity, we worked with their existing graphics, providing multiple design options for the team to choose from. Through calls and presentations, we refined these concepts until we found the perfect fit. We incorporated the initiative’s four primary brand colors—indigo, teal, lime green, and salmon—into the designs, and introduced a dynamic grid graphic. By mixing in different images of the Fordham area, we created a cohesive yet diverse set of materials that represented the vibrant community.